The Hustle

Episode 235 - James Atkin of EMF

November 6, 2019

The summer of 1991 belonged to bands like EMF. When they took over the world with their debut single "Unbelievable," it signaled a change in the sound of mainstream music where white British guys merged alternative rock with dance music, hip-hop and skate culture. Coming out of the gate with a song as big as that one, you'd think EMF would continue on, but such was not the case. Like so many others, they suffered the dreaded sophomore slump on the second album and barely released a third before hanging it up. Frontman James Atkin talks openly about how difficult those years were, but is also in a very good place today teaching children at a local school and recently releasing a solo album called Popcorn Storm. We also discuss how they found their sound, their style, and how Andrew Dice Clay got in there. Enjoy! 

 

www.jamesatkinmusic.com